How to Conduct A Virtual Book Tour - How To Promote Your Book For Free (Article 1 of 3 Part Series)
I was recently asked, “ How to conduct a Virtual Book Tour ? “ Actually the question was, two-fold: Do you teach #How to Promote Your Book for Free? and if so, What’s the best way to market a book today?
I ‘m sitting in a local coffee shop, with one of my friends, another author…We’ve been discussing Book Signing Events and whether or not they’re still as effective as they once were in the world of #authors. You see, as authors, we’re reminiscing about some of the challenges faced by new authors…in particular Christian authors . You see, book signing events can bring exposure and recognition, however, they must be well attended and that’s a challenge! Then there’s the cost of travel and advertising, finding the right venue, etc. They can be expensive and difficult to organize. Unless the Author has a strong following, the turn-out can be a huge disappointment.
A Horror Story No Author Wants to Experience
Over the years, I’ve heard a number of horror stories from my fellow authors devastated by poorly organized events set up on their behalf…but this beats all!
My friend tells me,
“I traveled hundreds and hundreds of miles at my own expense to attend 3 separate Book Signings, set up by my publisher.”
The first was set up in his hometown, the second in the town of his University Alma Mater and frankly, I forgot where the third was setup, I remember only that each was set up in different towns in different states…hundreds and hundreds of miles from each other.
“So you want to hear a real horror story?…I spent my own money, packed my car and drove the seven hundred miles from home to the first event. That one was in my hometown. I get there and my books aren’t there. We’d ordered plenty in advance and they told me they’d be there for this event. Well they weren’t.
I wasn’t too worried. I had a case of books in my trunk. So I go get ‘em and start to put ‘em on the table, and the manager comes over and makes me put them away.
‘You can’t sell those books here’…he says.
Can you believe it? I drove all that way, and I couldn’t even sell my own damn books… books I ‘d already paid for!
Well, it wasn’t much better at the other two events. I mean I drove hundreds of miles to get to them, paid for my hotel, meals, you know you gotta eat…so I’m paying out of pocket for gas, hotels and all … and all I sold was 5 books the whole time. 5 books!”
It ’s that story that led to his questions…and my answers.
How to Conduct a Virtual Book Tour
I’m going to outline: How to Conduct a Virtual Book Tour. You could subtitle it: How to Promote Your Book for Free. (Pick up your free checklist here.) Virtual Book Tours are an excellent way to share your message and present your book to your ideal audience… without all the expense and headaches of organizing a Book Signing Event.
When you know how to conduct a virtual book tour correctly, you’ll find you can easily share your message, build lasting relationships with key influencers in your niche, drive traffic to your website, and sell more of your books, all while enhancing your own reputation as an Author. Done right…you’ll gain maximum exposure for your book, your message and your business.
Your books are readily available world-wide, because of the internet. To make it even easier for you, Podcast hosts, radio talk show hosts, and bloggers are seeking published and soon-to-be-published authors to interview. Why? Because they’re looking for new and fresh content for their own readers. When they host you, as a new Author, they benefit from your interview as fresh content, and both of you will benefit from new readers.
When you, the Author, know how to conduct a virtual book tour the right way, you’re both going to promote the tour. Your host enjoys new listeners… you gain exposure and a new audience and both of you win! The wonderful part here is your readers and listeners come away with new information about your message, whether it’s your ministry, your Christian novel, or your heart-centered business.
What to Expect when You Learn How to Conduct a Virtual Book Tour
You’ll sell more books both before and after the tour.
Establish your expertise, reputation and platform
More traffic to your blog, website, and social #media networks.
Build relationships with other Authors and Experts
Gain new readers and reach new audiences.
You open the door for speaking engagements, media opportunities, and more guest blogging occasions
You’ll attract more readers to your blog and your mailing list
You’ll enjoy the benefits of high quality links to your website…links that bring higher traffic counts to your sites and to your book-buying pages.
If you haven’t yet discovered how to write a book and promote yourself and your business, it’s NOT too late.
Writing and publishing a book can help you:
Establish your business brand
Attract your ideal clients
Position you as “the Expert” in your field
Boost your credibility and authority
Provide more value to your audience Broaden your reach
My publishing clients learn how to write a book in a variety of ways. Depending on the outcomes you want, we use a variety techniques to complete your book. This short guide will take you through the steps of structuring your business building book. (Discover more techniques at our Writer&x27;s Circle Online)
You&x27;ll want to use this book to position yourself as the thought-leader in your marketplace. So let’s get started, and I’ll walk you through how to write a book to position yourself AND your business, as the expert in your field...so your customers see you as the "Go-to-Expert".
STEP 1: Choose Your Topic
Of course, when writing this book, you’ll want to focus on a topic specific to your expertise. For starters, consider whether you’ve developed a new method, created a better system or had specific success with a unique approach in your industry. Another approach you can use, is to write about a specific skill or information you possess that others want to learn. What specialized knowledge do you possess? Once you’ve chosen your topic, you’ll want o develop a “working title”. A great way to accomplish this quickly is to look at the best sellers list on Amazon, within your category. Don’t worry if you don’t come up with the exact title right now, this is a work in progress. You can always revise your title later.
STEP 2: Identify Your Ideal Client
This is the most important step in your entire book writing experience. You see, when you’ve taken the time to clearly describe and outline who you’re writing for, you’ll be able to write to them as if you’re sitting across from one another sharing a cup of coee. The magic is by doing so, you’ll then begin to attract others just like your “avatar” (as we call our “ideal reader”). A word of warning: Your ideal reader is not “everybody”. One of the easiest ways to accomplish this exercise is to describe your best existing client. Are they a woman? ...or a man? What’s their name? Married? Children? What do they like to do for recreation?... you get the idea.
A Simple Approach to Writing Your Book
Once you’ve got a clear picture who it is you’re writing to, you can begin. For this example, I’m going to walk you through how to write one of the most effective business books you can write.
Here it is. Plain and simple.
How to Write a Book Outline
STEP 3: Answer Your FAQ&x27;s and SAQ&x27;s
Start by outlining the ten most frequently asked questions (FAQ&x27;s) about your topic. These are the questions you find yourself fielding all the time; those you have to explain over and over again. Of course, you can use fewer or more than ten, however you should be able to come up with at least 5. Once you’ve written those questions down, you’ll want to answer each. For your first book, I suggest an answer no longer than 3 or 4 paragraphs. Of course, be sure answer the question completely.
Got that done? Good.
Now compile the ten questions you wish your clients would ask, (SAQ&x27;s). These are the questions your clients may not even know to ask. You know, these are the sorts of questions that come up after you’ve had the conversation with your customer…when you find yourself saying, “I wished he’d asked me……”. Once you’ve compiled these questions, you’ll want to answer them in the same manner as above.
Do you see why this method of how to write a book is so powerful?
"Become a bonafide author and you&x27;ll create your own unique business card wrapped in a book cover!"
By answering your customers questions and then helping them identify what they need to know, you are building their trust, showing them the way, and establishing your expertise as well.
Of course, you&x27;ll be well-served to use this same approach when writing your blog, in your business brochures and even during speaking engagements, however, I recommend putting it in a book format and publishing it on Amazon. You become a bonafide author and you’ll create your own unique business card wrapped in a book cover!
It&x27;s written! Easy wasn&x27;t it?
Now you&x27;ll want to get it published so you can use it as your calling card. Imagine for a moment...how it feels when you place your book in the hands of that one potential client you&x27;ve been dying to close. See how his complete expression changes when you pull out your book instead of a business card?
Do you think this approach will make a difference in your business? Let me tell you it certainly can!
One of my own colleagues, used this method to open the door to her most desired high-profile client. She actually sent the book as a gift directly from Amazon (using Prime, she even had it shipped free!)... Now, picture this...
The package arrives, the Office Assistant sees it&x27;s addressed to the CEO. Do you suppose she sets it aside?...of course not!
She delivers it right to him. The note simply states: "I look forward to our upcoming visit.- D" The CEO, opens it immediately to nd a #1 Best Selling Book. He picks up the book, opens the front cover, and sees the message she wrote: "I&x27;ll be in the area soon and would like to explore some of these ideas with you." He then notices one of the pages is flagged, and when he opens the page, it outlines the program my friend developed to solve a complicated task she knew he was struggling with. Not only did she get that appointment, she closed a very lucrative deal!
So let&x27;s make it happen for you. . .
Once you&x27;ve completed the 3 steps above, give me a call, at 303-242-4461. I&x27;ll show you how we can get your book published quickly and easily.
I&x27;ll even go one step further... Because you now have a "soon-to-be-published" book, we&x27;ll schedule a promotional interview and I&x27;ll promote you and your book, (it&x27;s really your business we&x27;re promoting, right? )...Your interview will be posted on our podcast, blog and showcased on our facebook page.
Do you know someone who wants to know how to write a book, and build their business? Pass this along...Share it!
Already published a book? Discover the thrill of becoming a 1 Best Selling Author, contact Diane at : email@example.com
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