Use these Smart Book Marketing Strategies well before your book is completed. You want to start generating interest and buzz early in the development of you book. These book marketing strategies help create momentum and excitement which leads to more sales and new readers.
These 16 Smart Book Marketing Strategies will turbo-charge you book sales
Cross-Promote and Blog
Start early and be consistent.
Tap into groups of other #authors to cross-promote each other's books. You can use Facebook, LinkedIn and Twitter to find groups that have other books that are similar to yours.
Start blogging your book...and post your cover on your blog. Regularly post snippets of the content of your book to begin gathering interest. This simple book marketing strategy is highly effective, and helps engage readers and keep them interested.
Ask followers to read your book prior to having it published. This creates excitement and encourages great feedback. Ask these readers to tell others, your goal is to encourage your readers to review your book once it&x27;s published. You can find people to be your "beta readers" from your email list and from social #media. Be realistic here, not everyone you ask to read your book will.
Publish in Multiple Formats and Develop Your Pricing Strategy
Be sure to publish your book in as many formats as possible. Whether you start out with a Kindle version or paperback doesn&x27;t matter. (I encourage starting with a Kindle version for a number of reasons.) Offering multiple formats will help maximize your sales!
Determine your pricing strategy – If you plan to use discounts or offer your book for free for a limited time at launch, then be sure to plan out your promotions. Contact free digital book sites to get those promotions all lined up!
Brainstorm Your Keywords and Use Them Along with Hashtags
Brainstorm keywords for your book – You&x27;ll want to use these keywords in a number of places. Your book may offer information on a variety of topics, so create a list of those topics, ideas, similar authors, etc. Once your keyword list is created, you&x27;ll want to use them on KDP, in your book’s description, on your blog, in ad campaigns, and in book trailer video titles and descriptions and on various author sites.
Include the keywords that you just brainstormed in your book description on Amazon. Including these keywords in your book’s description can help your book rank better in search engines like Google. Amazon is also a search engine, so including your keywords in your book description, in a tactful and natural manner, will help you rank better within Amazon’s search results as well.
Find hashtags used by readers in your genre/topics – Use Twitter’s search functions and sites like TwiTag.com and Hashtags.org to find hash tags that are used by readers of books like yours. This will help you to find readers to follow as well as give you a good idea of the hashtags you should use when promoting your books on Twitter!
Find Forums, Facebook Groups and Blogs that relate to your book
Find Facebook groups and pages that relate to your book – Using the keyword list you generated before, find Facebook pages and Facebook groups that you can be a part of and contribute to. Be helpful, answer questions, follow the promotions policy of the page/group, and be a helpful contributor. You will gain more fans by being helpful than by constantly promoting your book.
Find forums dedicated to your genre – Are you a romance writer? Find forums that are dedicated to romance books. These forums will often give you direct access to fans, and they will usually allow authors to contribute by having a signature or a post about their books. Connect and be sure to link to your author website when and where you are allowed to.
Find blogs that review books in your genre –There are blogs out there that would love to receive an advance copy of your book to give you a review. Seek out sites that are genre-specific to get a better response rate!
Determine when you are going to launch the book – Just publishing when you are done is a mistake. Figure out when the best day of the week will be to launch , the best time of the month, and if there are any holidays to take into consideration. Give yourself enough time to setup your launch promotions.
Book a Blog Tour and Find Your Fans
Book a blog tour – Seek out blogs that will allow you to write a guest post or share about your book. Imagine the momentum you can gather when you line up 2-3 blogs per day for 2 weeks after your launch. Use your keyword list to find blogs to reach out to. You&x27;ll want to follow their guest post guidelines and be sure to answer any questions in the comment area of the blogs you are featured on!
Brainstorm who your fans are – Much like coming up with keywords, you will want to determine who would love to read your book. Does your main character love her cat? Cat lovers will probably like your book. Does your main character have autism? Reaching out to the autism community would be a good idea. Think about these topics and figure out who would love your book.
Find forums and blogs where your potential fans hang out – Once you&x27;ve identified who your future fans are, then yoo&x27;ll want to find out where they hang out online. Just like the forums and blogs related to your genre from earlier, each site will have different rules, so be sure to find the rules and be a contributing member of the community. These people want to be your avid fans, you just have to introduce them to you and your books!
You&x27;re not obligated to use all of these smart book marketing strategies. You&x27;ll be wise to pick and choose those you find easiest to implement and fit your style.
5 Additional Book Marketing Strategies Often Overlooked By New Authors
Now you&x27;re about ready to publish your book. These next few book marketing strategies are often overlooked by new authors, however they are common in books by more experienced book writers.
Here is a short list of the types of links and information I encourage all my clients to include in the back matter of their books. Your end goal is to draw your readers to your website and encourage them to connect with you on social media.
Insert links to your other books in the back of the book – Your readers will thank you by searching out those links and buying your other books. . You&x27;ll also want to edit and revise your other books to include a link to this new book you are about to publish.
Include links to your website, Facebook page, your Twitter profile, your LinkedIn account and even your YouTube Channel.
If you&x27;re a speaker and/or offer courses to clients, you&x27;ll want to provide a list of your offerings, and how to get in touch with you.
Create a free gift your readers can download from your website by signing up to your mailing list... provide a link to the page with the email sign up form.
Include a “Note from the Author” asking for the reader to post a review – A little prompting may get them to leave a review for you...especially if they found it entertaining or useful!
Once published, you&x27;ll have a powerful marketing engine setup, and you&x27;ll find it will help to keep sales going, and bolster all your future marketing efforts.
Ever thought about entering your work in one of the top writing contests 2019? Now&x27;s the time...
These Top writing contests 2019 are now accepting entries.
No matter what genre you prefer... Short Stories, Screenplays, Poetry or Novels, if you are a writer, you can use the list below to find the top writing contests 2019 which fit your style of writing. Many of these writing contests are free and they offer cash prizes, some as high as $10,000 0r more.
Use the Links Below to Search for 2019 top writing contests in your genres:
You'll find the finest writing contests of 2019 for both your fiction and non-fiction works — including short story competitions, essay writing competitions, poetry contests, and many more.
Reedsy updates their 2019 writing contests lists weekly, and then vets them to weed out scammers and time-wasters. The most popular feature of their search engine is that you can use filters to find free writing contests, simply use their filters. https://blog.reedsy.com/writing-contests/
Before you leave to find your dream contest, leave your name and the title of your book so we can promote your work. We love showcasing Christian #authors and those with a transformational story to tell.
As I've already outlined, there are a number benefits to learning how to conduct a Virtual Book Tour. So this article will focus on the different types of tours you&x27;ll want to consider. Each Virtual Book Tour is designed to accomplish a slightly different end goal within a different time-frame. You can easily create your own virtual tour to meet your individual lifestyle, needs and time-frames. I encourage you to experiment and come up with your own method to promote your book for free.
How to Conduct a Virtual Book Tour - Types of Tours
1. Traditional Virtual Book Tour
Virtual Book Tours done in the traditional manner tend to be short term…lasting from one to three weeks, with a different tour stop each day. You want to provide each of your tour hosts with original content. The benefit? You can promote your tour (your blog posts) even after it is over. Now to the next step : How to Conduct a Virtual Book Tour...
2. Extended Virtual Book Tour
An extended Virtual Book Tour can last several months with tour stops scheduled every day or several days a week.Be prepared to post a series of articles on each of the blogs you visit. Typically you would need to plan to visit one blog a week and post anywhere from three to five posts on each blog. Your goal is to establish yourself as an expert in your niche, (for nonfiction writers). Your aim is continuous exposure, so mix it up a bit…. You can conduct podcast interviews, radio spot interviews, craft social #media posts, and post a blog a week on an ongoing basis.
3. Blast-Off Tour
A blastoff tour is generally a short tour that tends to last between one to five days. It is designed to help you increase your book sales and boost your Amazon ranking in a short period of time. You will post on numerous blogs at once as well as appear in multiple podcast and radio show interviews each day. This can be rigorous and demanding, however, if you plan your content well in advance, it can be very rewarding, as well.
4. Social Media Tour
A Social Media tour is just that !…This entire tour is designed around social media or a mix of social media appearances including Twitter chats, Facebook Live, discussions on pages, groups and profiles, Google Plus hangouts, and even Live Casts. This type of tour typically works well for an author that has already established a strong social media presence. If you don’t have one, choose Tour Hosts that already have a strong following.
5. Combined Virtual Book Tour/Best Selling Book Launch Campaign
Here&x27;s another "HOW TO conduct a virtual book tour approach". Simply coincide your well organized virtual book tour with your Best Selling Amazon book launch. Doing so can result in a large number of sales in a short period of time.
Here’s How to Create a Combined Virtual Book Tour with Your Best Seller Book Launch:
First, You’ll want to invite a group of partners, with each agreeing to donate an item of value - some good examples include: A free video training course, a free report or ebook, or even a podcast interview. Each of these partners must agree to send an email to their mailing list on the same day with the invitation to purchase your book on Amazon on your specified launch day. (It’s best to draft a series of 3 emails for your partners to send, sequentially. These emails will send them to a special landing page with your Amazon buy button and instructions to enter their Amazon receipt number .) Upon doing so, they will receive all the free bonuses you and your partners have contributed.
Set up properly, your partners benefit, because your book buyers will contact them to take advantage of their contribution…and you benefit from more book sales AND additional exposure to your partners’ lists.
Avoid overwhelm by being well-prepared, well in advance. This technique works best for Non-Fiction Books…however, you’ll want to be creative with your Virtual Book Tour and build it to suit your situation and your personality.
What a successful Virtual Book Tour can do for you:
You can share highlights of your book with potential book buyers- They get to review excerpts, even chapters of your book.
Non-fiction writers can easily advance your authority and highlight your expertise by posting your content across a broad spectrum of websites and social media platforms
You’ll get people talking about your book and sharing!
Book reviews by your tour hosts, provides even more exposure, and builds your reputation.
You’ll benefit from “implied endorsement” … from the established experts hosting you on their blog, podcast, radio shows, livecasts and on their social media platforms.
More exposure…more potential readers
Your posts, videos, interviews, etc. will bring more traffic as time goes on, as they remain online indefinitely.
You’ll begin to build strong long-lasting relationships with other experts, leading to more opportunities.
Done well, you’ll reach best selling status on Amazon.
How to Conduct A Virtual Book Tour - How To Promote Your Book For Free (Article 1 of 3 Part Series)
I was recently asked, “ How to conduct a Virtual Book Tour ? “ Actually the question was, two-fold: Do you teach #How to Promote Your Book for Free? and if so, What’s the best way to market a book today?
I ‘m sitting in a local coffee shop, with one of my friends, another author…We’ve been discussing Book Signing Events and whether or not they’re still as effective as they once were in the world of #authors. You see, as authors, we’re reminiscing about some of the challenges faced by new authors…in particular Christian authors . You see, book signing events can bring exposure and recognition, however, they must be well attended and that’s a challenge! Then there’s the cost of travel and advertising, finding the right venue, etc. They can be expensive and difficult to organize. Unless the Author has a strong following, the turn-out can be a huge disappointment.
A Horror Story No Author Wants to Experience
Over the years, I’ve heard a number of horror stories from my fellow authors devastated by poorly organized events set up on their behalf…but this beats all!
My friend tells me,
“I traveled hundreds and hundreds of miles at my own expense to attend 3 separate Book Signings, set up by my publisher.”
The first was set up in his hometown, the second in the town of his University Alma Mater and frankly, I forgot where the third was setup, I remember only that each was set up in different towns in different states…hundreds and hundreds of miles from each other.
“So you want to hear a real horror story?…I spent my own money, packed my car and drove the seven hundred miles from home to the first event. That one was in my hometown. I get there and my books aren’t there. We’d ordered plenty in advance and they told me they’d be there for this event. Well they weren’t.
I wasn’t too worried. I had a case of books in my trunk. So I go get ‘em and start to put ‘em on the table, and the manager comes over and makes me put them away.
‘You can’t sell those books here’…he says.
Can you believe it? I drove all that way, and I couldn’t even sell my own damn books… books I ‘d already paid for!
Well, it wasn’t much better at the other two events. I mean I drove hundreds of miles to get to them, paid for my hotel, meals, you know you gotta eat…so I’m paying out of pocket for gas, hotels and all … and all I sold was 5 books the whole time. 5 books!”
It ’s that story that led to his questions…and my answers.
How to Conduct a Virtual Book Tour
I’m going to outline: How to Conduct a Virtual Book Tour. You could subtitle it: How to Promote Your Book for Free. (Pick up your free checklist here.) Virtual Book Tours are an excellent way to share your message and present your book to your ideal audience… without all the expense and headaches of organizing a Book Signing Event.
When you know how to conduct a virtual book tour correctly, you’ll find you can easily share your message, build lasting relationships with key influencers in your niche, drive traffic to your website, and sell more of your books, all while enhancing your own reputation as an Author. Done right…you’ll gain maximum exposure for your book, your message and your business.
Your books are readily available world-wide, because of the internet. To make it even easier for you, Podcast hosts, radio talk show hosts, and bloggers are seeking published and soon-to-be-published authors to interview. Why? Because they’re looking for new and fresh content for their own readers. When they host you, as a new Author, they benefit from your interview as fresh content, and both of you will benefit from new readers.
When you, the Author, know how to conduct a virtual book tour the right way, you’re both going to promote the tour. Your host enjoys new listeners… you gain exposure and a new audience and both of you win! The wonderful part here is your readers and listeners come away with new information about your message, whether it’s your ministry, your Christian novel, or your heart-centered business.
What to Expect when You Learn How to Conduct a Virtual Book Tour
You’ll sell more books both before and after the tour.
Establish your expertise, reputation and platform
More traffic to your blog, website, and social #media networks.
Build relationships with other Authors and Experts
Gain new readers and reach new audiences.
You open the door for speaking engagements, media opportunities, and more guest blogging occasions
You’ll attract more readers to your blog and your mailing list
You’ll enjoy the benefits of high quality links to your website…links that bring higher traffic counts to your sites and to your book-buying pages.
If you haven’t yet discovered how to write a book and promote yourself and your business, it’s NOT too late.
Writing and publishing a book can help you:
Establish your business brand
Attract your ideal clients
Position you as “the Expert” in your field
Boost your credibility and authority
Provide more value to your audience Broaden your reach
My publishing clients learn how to write a book in a variety of ways. Depending on the outcomes you want, we use a variety techniques to complete your book. This short guide will take you through the steps of structuring your business building book. (Discover more techniques at our Writer&x27;s Circle Online)
You&x27;ll want to use this book to position yourself as the thought-leader in your marketplace. So let’s get started, and I’ll walk you through how to write a book to position yourself AND your business, as the expert in your field...so your customers see you as the "Go-to-Expert".
STEP 1: Choose Your Topic
Of course, when writing this book, you’ll want to focus on a topic specific to your expertise. For starters, consider whether you’ve developed a new method, created a better system or had specific success with a unique approach in your industry. Another approach you can use, is to write about a specific skill or information you possess that others want to learn. What specialized knowledge do you possess? Once you’ve chosen your topic, you’ll want o develop a “working title”. A great way to accomplish this quickly is to look at the best sellers list on Amazon, within your category. Don’t worry if you don’t come up with the exact title right now, this is a work in progress. You can always revise your title later.
STEP 2: Identify Your Ideal Client
This is the most important step in your entire book writing experience. You see, when you’ve taken the time to clearly describe and outline who you’re writing for, you’ll be able to write to them as if you’re sitting across from one another sharing a cup of coee. The magic is by doing so, you’ll then begin to attract others just like your “avatar” (as we call our “ideal reader”). A word of warning: Your ideal reader is not “everybody”. One of the easiest ways to accomplish this exercise is to describe your best existing client. Are they a woman? ...or a man? What’s their name? Married? Children? What do they like to do for recreation?... you get the idea.
A Simple Approach to Writing Your Book
Once you’ve got a clear picture who it is you’re writing to, you can begin. For this example, I’m going to walk you through how to write one of the most effective business books you can write.
Here it is. Plain and simple.
How to Write a Book Outline
STEP 3: Answer Your FAQ&x27;s and SAQ&x27;s
Start by outlining the ten most frequently asked questions (FAQ&x27;s) about your topic. These are the questions you find yourself fielding all the time; those you have to explain over and over again. Of course, you can use fewer or more than ten, however you should be able to come up with at least 5. Once you’ve written those questions down, you’ll want to answer each. For your first book, I suggest an answer no longer than 3 or 4 paragraphs. Of course, be sure answer the question completely.
Got that done? Good.
Now compile the ten questions you wish your clients would ask, (SAQ&x27;s). These are the questions your clients may not even know to ask. You know, these are the sorts of questions that come up after you’ve had the conversation with your customer…when you find yourself saying, “I wished he’d asked me……”. Once you’ve compiled these questions, you’ll want to answer them in the same manner as above.
Do you see why this method of how to write a book is so powerful?
"Become a bonafide author and you&x27;ll create your own unique business card wrapped in a book cover!"
By answering your customers questions and then helping them identify what they need to know, you are building their trust, showing them the way, and establishing your expertise as well.
Of course, you&x27;ll be well-served to use this same approach when writing your blog, in your business brochures and even during speaking engagements, however, I recommend putting it in a book format and publishing it on Amazon. You become a bonafide author and you’ll create your own unique business card wrapped in a book cover!
It&x27;s written! Easy wasn&x27;t it?
Now you&x27;ll want to get it published so you can use it as your calling card. Imagine for a moment...how it feels when you place your book in the hands of that one potential client you&x27;ve been dying to close. See how his complete expression changes when you pull out your book instead of a business card?
Do you think this approach will make a difference in your business? Let me tell you it certainly can!
One of my own colleagues, used this method to open the door to her most desired high-profile client. She actually sent the book as a gift directly from Amazon (using Prime, she even had it shipped free!)... Now, picture this...
The package arrives, the Office Assistant sees it&x27;s addressed to the CEO. Do you suppose she sets it aside?...of course not!
She delivers it right to him. The note simply states: "I look forward to our upcoming visit.- D" The CEO, opens it immediately to nd a #1 Best Selling Book. He picks up the book, opens the front cover, and sees the message she wrote: "I&x27;ll be in the area soon and would like to explore some of these ideas with you." He then notices one of the pages is flagged, and when he opens the page, it outlines the program my friend developed to solve a complicated task she knew he was struggling with. Not only did she get that appointment, she closed a very lucrative deal!
So let&x27;s make it happen for you. . .
Once you&x27;ve completed the 3 steps above, give me a call, at 303-242-4461. I&x27;ll show you how we can get your book published quickly and easily.
I&x27;ll even go one step further... Because you now have a "soon-to-be-published" book, we&x27;ll schedule a promotional interview and I&x27;ll promote you and your book, (it&x27;s really your business we&x27;re promoting, right? )...Your interview will be posted on our podcast, blog and showcased on our facebook page.
Do you know someone who wants to know how to write a book, and build their business? Pass this along...Share it!
Already published a book? Discover the thrill of becoming a 1 Best Selling Author, contact Diane at : email@example.com