Press Releases Still Matter, But Not For The Reasons You Think

Press release news is not what it used to be. New rules apply. “I have a job for you. I want you to write a press release about my company and place it in the Wall Street Journal.” – Every naïve entrepreneur ever, approaching PR I’ve had some interesting conversations lately with [...]

Source: ## Still Matter, But Not For The Reasons You Think

Having personally done some of my own first press releases, we appreciate this article. As an author myself, and having the privilege of helping others to become best selling , we know that marketing is a key ingredient to success of your efforts.  Press Releases are just one of the tools to use in your marketing arsenal.

We also want to share the words of wisdom regarding Press Releases  so kindly shared by Jason P. Jordan.

Jason is a man of heart and integrity and a great grasp on what works and does not work in the world of authorship.  Being a best selling author himself, Jason has a gift for inspiration and a gift for seeing the big picture for success both as an author and as a business owner.


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