This is an interesting take on junk mail, one that we had never considered. We all know that we should be building our list, but how often do we get stuck on what to say and how to say it? How often do we fail to be consistent.
Taking this step a bit further...when creating your sales letters...are you creative? Do you catch the attention of prospective clients? As authors, we know writing and publishing our books is simply the door opener...we must do so much more. Do you have a product that follows? Is your goal to build an existing business? Are you reinventing yourself and creating a new business to reflect your passion and expertise? Effective sales copy is the key.
Reading this article may provide the missing links and the key to accomplishing the very best sales copy you have ever created.
What do you think? We invite your feedback and welcome your comments.