Are you getting maximum results from your #visual content? This article shows how to help your audience associate your ######social media images with your brand.
Source: How to Create Social Media Images That Support Your Brand Social Media Examiner
We share this as part of our #Timely Tips Tuesday Blogging adventure. There is so much valuable content spread across the internet and it is impossible to be the "know it all." Each of us as #authors have a full plate when it comes to skillfully marketing both our books and the businesses we are building.
Social Media plays a huge role in exposure. We felt that this article would be a valuable contribution to our followers. Branding plays a key role in gaining recognition and familiarity with your followers.
Fonts, colors and layouts are all design elements that play a huge role in making your company’s images stand out. If one of your social media goals is to increase your brand recognition and drive more people to your business, effective design tactics are your express ticket to success.
We recommend you read the full article from the Social Media Examiner and invite your comments below.
What do you think? Is your visual content immediately familiar to your audience? What is your favorite way to add your brand touch to designs?
Becky Norwood and Diane K. Bell www.publishyourselftowealth.com
Leave your thoughts in the comments below.
This is the first of our Tech Tools Thursday. Each week we will be bringing you the cool tools we find that will help keep you organized, save time and help you be consistent in your marketing efforts.
This week we are showcasing #CoSchedule. We recently discovered it and absolutely love it.
Give CoSchedule a Try!
We believe you will find it to be a valuable addition to your marketing. As #authors, we often find ourselves involved in so many projects, and it easy for time to slip by. Suddenly you realize that your marketing using blogging and #social media has slipped out of mind/out of sight. If you have a #WordPress site, you will find this tool simple to use.
Check Out CoSchedule Today! is a drag-and-drop editorial calendar for WordPress that puts your blog posts and social media messages on the same schedule.
Now, WordPress users can save time and grow traffic by scheduling blog posts and social media together on a unified drag-and-drop calendar. It's the content marketing calendar that WordPress is missing.
The best thing about CoSchedule is that as you drag a post from one date to another, your social media messages move with it. This allows bloggers to create a series of messages that promote their blog posts on a rolling schedule.
CoSchedule is only $10/month and integrates with WordPress, Twitter, Facebook, LinkedIn, Buffer, and even Google+ Pages.
Drag-And-Drop Editorial Calendar
Schedule Social Media While You Blog
Save Time, Grow Traffic
Easily Re-Schedule Old Blog Content
Lightweight WordPress Plugin
Automated Social Publishing
Simple Team Communication
All-In-One Publishing Solution
No More WordPress Hacking
Branding Experts Helping a Branding Expert
Creating the marketing message on your book cover--your book's front and back cover copywriting--should be a once-and-done function. You are not just creating "blurbs," you are choosing how to identify and communicate and attract people to your brand. Take a look at the book brand we developed for Brenda Bence, a world-reknown corporate branding expert (it just shows that even a branding expert needs some help from the outside). We created Brenda's three "How YOU™ Are Like Shampoo" book titles as a series for her. These book titles and more enable Brenda to continually expand her now well branded expertise to other niche markets through books that are adding value to her consulting practice.
Making the Leap to New Niche Markets--Whatever That Means for You
With more than 25 years experience within Fortune 100 multinational corporations--from Procter & Gamble and Bristol-Myers Squibb to Mattel and Pizza Hut--Brenda Bence has been responsible for marketing some of the world's biggest-selling consumer brands in nearly 50 countries across four continents.
Building a Brand That Grows Every Part of Your Business
Also a certified career coach, Brenda Bence has now married her passion for corporate branding and her passion for coaching to create a personal branding system. This system is based on the same methods she has developed and used to help her corporate clients grow powerhouse name brands. In e ach book of her "How YOU™ Are Like Shampoo" series, Brenda translates these methods into ready-to-use techniques for professionals, job seekers, and even college grads. The result is a series of step-by-step guides she now uses to attract a whole host of new markets and potential new clients to her expertise.
In helping Brenda create this "How YOU™ Are Like Shampoo" book series and brand (yes, she actually had trademarked YOU™), we created complete front and back cover book marketing copy that draws people in and quickly develops loyal fans. Here is just one excerpt from the book back cover marketing copy we developed for Brenda's first book. It creates that all-important transition from Brenda as corporate branding expert to personal branding strategist:
"This groundbreaking book provides you with a start-to-finish system for defining, communicating, and taking control of your personal brand at work. Modeled after the world’s most successful big-brand marketing methods, How YOU™ Are Like Shampoo guides you step-by-step through proven corporate branding techniques never before adapted for personal use."
The rest of the book's back cover copy includes other critical
components that "seal the deal" for prospective readers/buyers:
- Captivating headline
- At-a-glance, buy-me-now bullet points
- An expert/author endorsement, which we created for source approval
- High-profile bio and lead generator
- A technique that drives traffic to Brenda's website that also includes a
name-capture device on her website when visitors get there.
Each of these book cover components is part of Brenda's now "once-and-done" brand marketing strategy. It gives her a brand on which she (and we) continue to build. If, like Brenda, you'd like to transition your expertise into new areas, give us a call. It may be that you are just getting started or looking for a fresh start. Either way, getting your marketing message and positioning right early on helps you make the leap smoothly and successfully so that you, too, grow a powerful and profitable presense that just keeps growing.
Diane K. Bell and Becky Norwood from Publish Yourself to Wealth know that there is an abundance of brilliant individuals sharing their knowledge, experience and expertise in this huge world of the world wide web. Blogging is an excellent opportunity to grow your own client base. We feel that sharing what we find from other experts is an excellent way to offer value and perspective for our own clients. Enjoy!